Linkalin will provide inbound marketing that makes use of tactics like email marketing, content marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and more with the focus being to attract visitors back to your website and move throughout the buyer's journey..
Online marketing, sometimes referred to as digital marketing, is a fairly catch-all term and includes web tactics such as social media marketing, search engine marketing, blogging, and more.
Content marketing is one of the core parts of inbound marketing. This includes blogging, webinars, podcasts, eBooks, and any other content you create and publish.
The competition for top-ranking content is becoming more and more crowded as more businesses develop a blog. Nonetheless, this is still an effective marketing approach and is a great platform to engage with your leads and customers.
This is becoming a must for businesses in a world where having an online presence can be life or death for any given company.
Social media is a platform that just keeps growing and growing. Just look at the success that apps like Facebook and Twitter have been having and continue to have.
As a result, social media marketing is relatively new in comparison to other types of marketing. Nonetheless, this is a platform that every business should be on if they aren't already.
Social media marketing allows you to engage with your audience and reach new people outside of your audience on a regular basis. Not to mention how beneficial social media advertising can be.
There's numerous customization options for these types of ads and can allow you to focus your efforts to a target audience while reaching new people.
Contrary to online marketing, offline marketing refers to any marketing strategy a business uses outside of the internet. This marketing type contains more of the traditional, or outbound, marketing tactics.
With offline marketing, businesses will use platforms like television, radio, street billboards, mail, flyers, and more.
Event marketing is a practice where businesses will host and use events to network and generate leads.
Having your business's name behind an event as a host can have a positive impact for your brand by getting your name out there and known. Linkalin helps you target the right event, Therefore portray you as a thought leader in your industry or as a supporter of a good cause.